
Buyer Attraction Strategy
Seller Credit Rate-Buydown:
Both buyers and sellers win with a Seller Credit Rate-Buydown.
Let's Look at how that's possible.
Below is an example of a home listed for $450,000
with 3 options for selling.

Column 1 the buyer offers you full price with 10% down.
The interest rate would be 7.25% and the P&I monthly
payment would run $2,763.00 per month.
This is what you are hoping for.
But...
Your home has been on the market for days and finding a buyer is getting more and more difficult, so you move to Column 2 and lower your price $20,000.
The buyer's interest rate would stay at 7.25% and their P&I payment would lower to $2,640.00 per month.
You may attract more buyer’s… but you are now out
$20,000 for lowering your price.
There is another way for both you and the buyer to win.
Take a look at Column 3. Instead of lowering your price you post on Zillow that you are willing to do a seller credit rate-buydown. Your price stays at $450,000 but you offer the buyer $10,000 for a rate-buydown.
This lowers the buyer's interest rate from 7.25% to 5.99%, and their monthly payment would go from $2,763.00 per month to $2,425.00 per month. That's a savings of $338 each month, over $4,000 per year, and over $121,000 over the life of the loan.
The best part is you walk away with
$10,000 more in your pocket.
The Bottom Line...
Negotiations about price and seller credits are part of every real estate transaction. What many do not realize is that a seller credit rate-buydown offers more benefits for all parties involved in the long run:
1. Offering a below-market interest rate for the property will entice more buyers
2. You pocket more money
3. Saves the buyer money in the long run with lower
payments and a lower interest rate
4. This helps hold home values for the area
5. Avoids the stigma of a price reduction
If you have any questions or would like to see a loan comparison similar to
the one above for your particular property just fill out the form below and I'll send it right over.
Rates and payments are based on a credit score of 780 with 5% down. Rates are subject to change
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Karla Fiscus
Independent Mortgage Broker
Company NMLS 1857598
Individual NMLS 5545
and Peace of Mind
> Lower Interest Rates
> More Loan Options
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