Buyer Attraction Strategy

Seller Credit Rate-Buydown:


Both buyers and sellers win with a Seller Credit Rate-Buydown.


Let's Look at how that's possible.


Below is an example of a home listed for $450,000

with 3 options for selling.



Column 1 the buyer offers you full price with 10% down.

The interest rate would be 7.25% and the P&I monthly

payment would run $2,763.00 per month.

 

This is what you are hoping for.


But...


Your home has been on the market for days and finding a buyer is getting more and more difficult, so you move to Column 2 and lower your price $20,000.


The buyer's interest rate would stay at 7.25% and their P&I payment would lower to $2,640.00 per month.


You may attract more buyer’s… but you are now out

$20,000 for lowering your price.


There is another way for both you and the buyer to win.


Take a look at Column 3. Instead of lowering your price you post on Zillow that you are willing to do a seller credit rate-buydown. Your price stays at $450,000 but you offer the buyer $10,000 for a rate-buydown.


This lowers the buyer's interest rate from 7.25% to 5.99%, and their monthly payment would go from $2,763.00 per month to $2,425.00 per month. That's a savings of $338 each month, over $4,000 per year, and over $121,000 over the life of the loan.

 

The best part is you walk away with

$10,000 more in your pocket.


The Bottom Line...


Negotiations about price and seller credits are part of every real estate transaction. What many do not realize is that a seller credit rate-buydown offers more benefits for all parties involved in the long run:



1. Offering a below-market interest rate for the property will entice more buyers


2. You pocket more money


3. Saves the buyer money in the long run with lower

 payments and a lower interest rate


4. This helps hold home values for the area


5. Avoids the stigma of a price reduction


If you have any questions or would like to see a loan comparison similar to

 the one above for your particular property just fill out the form below and I'll send it right over.


Rates and payments are based on a credit score of 780 with 5% down.  Rates are subject to change




Contact Us


Karla Fiscus

Independent Mortgage Broker

Company NMLS 1857598

Individual NMLS 5545


MY MISSION...
Be Different. 
At Assurance Mortgage, you have the Assurance
and Peace of Mind 
that we will provide you with

>  Better closing costs
>  Lower Interest Rates
>  More Loan Options
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